Rybak: “Design begins to occupy a place in production from the end of the 70s”

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On this occasion, Emmanuel Pan talks with Sergio Rybak about the economic-productive crisis of 2001, and about the contributions of design to the new post-crisis business and production models. With this expert opinion, we close the 1990 chapter of Epic.

Sergio Rybak is a Doctor in Design and Architect from the Faculty of Design, Architecture and Urbanism of the UBA, specializing in the history of Argentine industrial design. University professor in the careers of Architecture, Graphic and Industrial Design at FADU; and in the ORT Industrial Design Technician. He was Deputy Coordinator of the Industrial Design career (2006 - 2010, FADU, UBA) and Director of the postgraduate program "Graphic and Industrial Design of the 20th Century in Argentina" of the same faculty. He gave lectures at congresses and conferences in the area of History of Design in Argentina and abroad. Recently, he published "Industrial design from the state: Argentina 1952-1983" (2021).

Emmanuel Pan is a Graphic Designer. He studied General History of Art and a postgraduate degree in Sociology of Design. He is part of the technical team of the National Design Plan (PND), dependent on the Ministry of Productive Development of the Nation, a project that links designers and companies, in order to strengthen quality national production. He teaches in the chair of "History of Visual Communication 2" of the Graphic Design career at the University of Buenos Aires (UBA). Since 2018, he has been in charge of the Product/Industrial asset management of the IDA Foundation, carrying out joint actions with the Argentine Good Design Seal (SBD).

#Epic: Feats of Argentine Design is the multi-format curatorial program with which IDA proposes to review a century of Argentine design history, through its collection and other guest files.