Patrimonial Addition: Tridimage

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We announce the Patrimonial Additions of Tridimage into the IDA Foundation.

In 1995, industrial designers Hernán Braberman, Adriana Cortese and Virginia Gines founded Tridimage, one of the first agencies in the region to combine branding, graphic design, and packaging. Structure and graphics work synergistically, gaining strength in brand communication. With 27 years of experience, Tridimage founding partners have become specialists in in strategic branding, marketing, three-dimensional morphology, and engineering. The agency promotes the positive impact of packaging design, digital positioning, and the modality of e-commerce.

They bet on augmented reality to enhance user experience, thus expanding the limits of brand storytelling. Based in Buenos Aires — and with account managers in Ecuador and Guatemala — they develop projects for leading brands in more than 30 countries in Latin America, USA, and Europe. His works were recognized in national and international publications, such as Package Design Now! (2008) by Taschen. Some of these projects are part of the Design Collection of the Museum of Modern Art. The agency has been awarded with awards such as the Packaging Design Estrella del Sur (2005), Makeover Challenge (2007), POPAI (2009), Pack Andina (2009), Ameristar (2009), Pentawards (six times), Vertex Awards (2017; 2018, 2019), A' Design (2014, 2015, 2016, 2022), and several Good Design Seal (2018, 2019, 2021). As part of the new Tridimage patrimonial fund, IDA Foundation now safeguards: paradigmatic cases of the firm, conceptual parties, packaging models, technical developments, and implementation campaigns.