Inauguration of Headquarters in Paternal
IDA Foundation opened its new headquarters in Paternal with the aim of offering a multiple-day experience to activate the history of Argentine design.
The adapted place, which complements the original headquarters located in Colegiales, was presented to the community, thus consolidating our commitment to promote the productive, industrial, and cultural history of Argentina. The project, which began nine years ago at the initiative of a self-convened group, today requires the support of the whole society to continue safeguarding its significant collection.
The performance experience included a guided tour of the storage rooms dedicated to preserving furniture, industrial pieces, and architectural design work gathered in the collection, as well as a live broadcast alongside the headquarters of Colegiales, produced using Noblex technology. The specialized conservation and exhibition systems were created by the industrial design company Alto Estudio, in collaboration with RapiestantesWeb.
The tour designed to present the new space included a set of micro exhibitions that changed each day with the aim of displaying different visual sets that showcased both the archive and the collection. In this way, those who visited could enjoy a curatorship that displayed industrial products and objects (Peabody E-thermos, Siam fans and washing machines), architectural pieces (models by Mario Roberto Alvarez and drawings by Wladimiro Acosta), exhibition catalogs (CAYC, BA Design Biennial) and magazines (Nueva Vision and Summa); as well as institutional communication systems (Di Tella), signage systems (Mundial 78, Fototrama), tableware (Durex, Colbo), furniture (Susi Aczel, Juan Azcue, Ricardo Blanco, Alberto Churba, and Designo Patagonia), and pieces of clothing and fabrics (El Espartano, Alpargatas, Trosman-Churba, and Varanasi) from a transversal approach that highlights design itself and its impact on the local and international context.
The event brought together a large number of entrepreneurs, designers, artists, managers, curators, and specialized press who interacted in the workspace and exhibition venue that safeguards the largest collection of Argentine design. These guests were photographed alongside pieces of the collection as a closure of the tour and as a way to keep a record of the intense days organized to celebrate the new milestone in the expansion of IDA.
Crónicas de moda was the vehicle chosen to bear witness of the experience, which was chronicled in: the constitution of the Foundation; the relevance of its preservation mission; and its projection. Constituted by María Celeste Nasimbera, Lola Monteiro, and Bianca Sifredi, Fashion Chronicles is devoted to promoting design, industry, and art. Federico Ferrari also collaborated with this project by broadcasting an exclusive transmission, generating several recordings of the interactions that took place during the experience, and producing more than 90 interviews with the attendees in video-minute format, which can be seen on our YouTube channel.
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Institutional supports | Mecenazgo de la Ciudad de Buenos Aires, Sello del Buen Diseño y Crónicas de Moda. Sponsors | Noblex, Rapiestantes, Plana, Colbo, Eventia, Rocamadre y Bosque.
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Organization: IDA + Alto Estudio | IDA team: Diego Gómez Acuña, Damián Dominguez, Maia Güemes, Sylvia Fiedler, Salvatore Murena, Julieta Penedo, Sebastián Rodriguez, Mariel Szlifman, Wustavo Quiroga | Alto Estudio: Ignacio Pfefferkorn, Leonel Quevedo y Andrés Rodríguez | Audiovisual and camera: Libardo Tamayo (Alto Estudio) y Valentín Rougier.
Volunteer team: Leandro Aveuc, Martina Brisa, Julieta Carmona, Lucía Souto Gruart, Sofía Lopinto, Melanie Martínez, Rocio B. Muñoz, Maria Sol Navarro, Florencia Nápoli, Paul A. Ochoa Marín, Valentina Pollini, Raffa Espil Szylko, Micaela Terrein, Julián Varela y Carolina Wagner.
