Casssisi: “The logos of the privatized companies were replaced by more modern ones, to explain to society that these companies had changed”

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In this interview of the 1990 chapter of the Epic cycle, Leandro Restaino talks with Luciano Cassisi about the phenomenon of privatization in Argentina during this decade and the expansion of state brands.

Luciano Cassisi is a graphic designer, branding expert and professor at the University of Buenos Aires. Since 1992, he has run his own Cassisi Branding studio, specializing in corporate identity. In 2005, he created Foro Alfa, a Website on design and communication content recognized in Latin America. He gives conferences and courses on branding at universities and design congresses in various Latin American countries.

Leandro Restaino has a degree in Visual Communication Design (FADU-UNL). In 2013 he founded LAND, a graphic design studio specializing in brand design, identity systems and visual communication strategies. He was recognized as an "ethical designer entrepreneur" (2017) and received the Argentine Good Design Seal in 2015, 2016 and 2019. He is a member of the IDA Foundation team in charge of asset management.

#Epic: Feats of Argentine Design is the multi-format curatorial program with which IDA proposes to review a century of Argentine design history, from 1920 to 2020, through its collection and other guest files.