In the "Design and Counterculture" sector of the permanent exhibition of the Buenos Aires Museum (BAM) that explores the history and culture of the City of Buenos Aires, reproductions of posters from the IDA archives are exhibited.
The posters belong to the patrimonial funds of the Instituto Torcuato Di Tella, Edgardo Giménez and Guillermo González Ruiz, and are presented together with original pieces by artists and designers Dalila Puzzovio, Delia Cancela-Pablo Mesejeán, Edgardo Giménez and Ricardo Blanco from private collections.
In turn, various topics related to Argentine design were developed on the “touch” screen, some of its references, the countercultural movement of the 80s and 90s, and a map with the spaces that were the scene of these cultural phenomena; all illustrated with images and explanatory texts. It features some of Fanny Fingermann's photography and work, as well as a reproduction of the "Why Are They So Cool?" (by Puzzovio, Squirru and Giménez) and “Boom” (by González Ruiz and Shakespear), which are part of IDA's heritage collection.
The following text accompanies the exhibition at the Buenos Aires Museum (BAM):
“During the 1960s, the entire world saw the birth of new ways of living, communicating and expressing, which sought to break with established cultural forms. In Argentina, avant-garde art directly influenced modern aesthetics. There was not a great distance between the world of art and the world of advertising and thus, the posters invaded the public space. Clothing, graphic design, and industrial design were propitious environments for the development of Argentine design, which positioned itself in a new place and, with its various expressions, forged new relationships with the visual arts. The Di Tella Institute was the prominent setting for these cultural practices.
The counterculture occurred with the arrival of democracy (1983), and marked the reappropriation of public space. Buenos Aires was once again the scene of experimental centers such as the Parakultural and the Recoleta Cultural Center, which presented multidisciplinary exhibitions, performances, rock concerts and alternative theater. It was a very special moment in the Argentine arts that sought to break established limits, transgress social conventions and exercise freedom. It was characterized by the flourishing and renewal of all artistic expressions, and attracted a young audience eager to innovate and show new creative possibilities. The attendees actively participated in the works, which were mostly interdisciplinary. BAM presents a selection of emblematic works by leading artists and designers from our country”.
Place: Buenos Aires Museum. Permanent Exhibition